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Philip Kotler

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Marketing 5.0 (тип: электронная)

Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know (тип: электронная)

Marketing 4.0. Moving from Traditional to Digital (тип: электронная)

Marketing 3.0. From Products to Customers to the Human Spirit (тип: электронная)

Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities (тип: электронная)

Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line (тип: электронная)

Market Your Way to Growth. 8 Ways to Win (тип: электронная)

Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live (тип: электронная)

Kellogg on Marketing (тип: электронная)

Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause (тип: электронная)

Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences (тип: электронная)

The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders (тип: электронная)

Ten Deadly Marketing Sins. Signs and Solutions (тип: электронная)

Museum Marketing and Strategy (тип: электронная)

Strategic Marketing For Health Care Organizations (тип: электронная)